Direct selling business in Avon

Author: Chen Zhen
Publisher:
Publish Date: 2005-09-01
Features: Avon, take the direct selling path with Chinese characteristics! Avon, becoming more beautiful on the direct selling journey! In January 1990, Avon co-founded "Sino-American Joint Venture Guangzhou Avon Co., Ltd." with Guangzhou Cosmetics Factory, marking the beginning of its development in China; in April 1998, the State Council issued a notice prohibiting pyramid selling activities, and Avon began its transformation: shifting completely from a network-based model to a store-based model; in April 2005, Avon (China) Co., Ltd. obtained the first direct selling pilot license in China for its persistent single-level direct selling model. How did Avon completely shift from a network-based model to a store-based model? How did it become a testbed for China's future direct selling model? This book presents the development journey of Avon! As the "Direct Selling Law" was being enacted, Electronics Industry Press has presented a lavish feast of direct selling—The Direct Selling Training Series—to the industry professionals. This series combines theory, methods, and case studies, covering all aspects of direct selling, including how to improve performance, how to maintain a network, and case studies of famous direct selling companies. It is believed to be of great help to you! Avon, a globally renowned brand, in April 2005, obtained China's first direct selling pilot license, becoming the focal point of the direct selling industry. Why was Avon successful? In fact, Avon's development path was not smooth, and it also experienced the pains of transformation. From the initially warm and enthusiastic Avon ladies to the later widespread Avon counters, and now obtaining China's first direct selling license, Avon has adhered strictly to China's laws and policies, taking root in China's soil, and has forged a direct selling path with Chinese characteristics. Her path is worth learning from. She is trustworthy. This book comprehensively introduces Avon, including its legendary history, the mysterious and enigmatic Asian-American female CEO (the first Asian-American female CEO in Avon's century-long history, recognized as "a model of success for Asian women in business"), the mystery of its two model transformations, its sound and efficient management mechanisms, its superior business strategies, its highly creative sales models, its unparalleled supply chain, and its future predictions. After reading this book, you will understand why Avon is a women's company, why it is a beautiful and glorious career, why it is the most suitable direct selling career for Chinese people, and you will also understand where China's direct selling path will lead!