First-class wealth--Telephone sales training guide: telephone sales training guide

Author: Zhang Hengbo
Publisher:
Publish Date: 2003-01-01
Features: With the promotion and application of Call Centers in China and the increasing maturity of e-commerce, telesales and telephone marketing are rapidly expanding and becoming widespread. More and more businesses are interested in this sales model and are actively trying it out. This book systematically introduces telesales and telephone marketing, focusing on analyzing the process of telephone sales and providing techniques for it. Additionally, the book lists numerous case studies, integrating theory with practice. It also provides tools and templates that telephone sales personnel might use, making it highly practical and instructional. The book is suitable for professionals working in Call Centers or similar environments (such as companies with dedicated phone lines) who use telephone sales, telephone service staff, telephone technical support personnel, and all sales personnel in enterprises who use the phone. It is also ideal for entrepreneurs and managers who are interested in the telephone sales model, whether they hope to introduce it or are already adopting it. Of course, it can also serve as a reference for researchers or students in this field.