No Advertising Marketing: 4th Edition

Author: Phillips
Publisher:
Publish Date: 2005-08-01
Features: Don't waste your money on advertising—just use your brain to make your business stand out. All the businesses and entrepreneurs mentioned in this book are real, including some well-known ones such as: British Airways; 7-11 Convenience Stores; Google; Ford Motor Company; Consumer Reports Magazine; U.S. Postal Service; Amazon; Netscape; The World Wide Web; National Redwood Bank; Toys "R" Us; Nolo Publishing Company; Microsoft; Oracle Corporation in the U.S. It is absolutely a captivating book! If you want to effectively leverage word-of-mouth marketing, you should read this book and see what and Phillips have to say. For years, I have been reading this book and have recommended it to all my marketing colleagues.—Tim O. Reilly, Founder of O'Reilly Associates This book offers readers advice on how to design marketing plans and encourage everyone to enthusiastically promote your business or service.—BusinessLife and Phillips teach you how to market with a spirit of community service and passion.—David Gestenfeld, Author of 《Running a Successful Construction Company》 This book provides you with effective, low-cost marketing strategies aimed at: encouraging customers to spread positive word-of-mouth about your business; attracting new customers and earning their trust; turning dissatisfied customers into loyal supporters; widely promoting your products or services at a minimal cost; planning marketing events that involve all your customers; helping the media give positive and favorable coverage of your business. The book is simple, practical, and detail-oriented. It tells you how to attract new customers, leverage word-of-mouth, plan marketing events, and effectively use personal networks, along with many ready-to-apply templates and specific work methods, as well as very down-to-earth and practical marketing advice. It is suitable for all marketing professionals and small business owners to learn from and reference.