E-commerce Website Construction and Practice: Hands-on Guide Tutorial

Author: Liang Lu
Publisher:
Publish Date: 2005-09-01
Features: The book introduces the use of the Internet and basic web knowledge, then provides a detailed explanation of HTML, the use of web design tools such as Dreamweaver MX 2004, Flash MX 2004, and Fireworks MX 2004, as well as basic CSS and web design principles. With a unique structure, the book integrates fundamental web design knowledge, software operations, and practical examples, creating a distinctive web design textbook format. Selected examples and analyses are included throughout each chapter. This textbook emphasizes the systematic knowledge, practicality, and operability of web design, offering readers a fresh theoretical and practical combination in a similar book. It significantly enhances the readability and practical value of the book. This book can be used as a textbook for computer science, e-commerce, and information management programs in vocational and technical colleges, as well as a reference for relevant personnel and secondary vocational schools studying web design and creation.
Chapter 1: Planning for E-commerce Website Construction
Experiment 1: Extensive Browsing of B2B and B2C Websites
Experiment 2: Log in to eBay to Experience the Advantages of Product Classification
Experiment 3: Log in to www.net.cn to Learn About Website Construction Solutions
Chapter 2: Preliminary Steps in Website Construction
Experiment 1: Domain Name Application
Experiment 2: Partitioning Computer Hard Drives and Installing a Network Operating System (Windows 2000 Server)
Experiment 3: Installing and Configuring a Domain Controller (AD)
Experiment 4: Establishing and Securing Backend User Accounts
Experiment 5: DNS Configuration
Experiment 6: Setting Up the Internet Information Services Manager (IIS)
Experiment 7: Establishing and Managing Web Sites
Experiment 8: Establishing FTP Sites
Chapter 3: Design and Development of E-commerce Websites
Experiment 1: Creating a Static Page—Website Homepage
Experiment 2: ASP Runtime Environment and Configuration
Experiment 3: Creating an ASP Dynamic Web Page for User Login
Experiment 4: Creating Databases and Tables
Experiment 5: Database Access Operations
Experiment 6: Creating a Simple Website with Dynamic Functions
Chapter 4: E-commerce Website Management
Experiment 1: Completing Computer Interconnection in a Local Area Network
Experiment 2: Client Access to Servers and Related Information Maintenance
Experiment 3: Storing and Managing Various Data
Experiment 4: Implementing Data Backup for the "Dingdang" Bookstore
Experiment 5: Controlling User Access from the System Backend
Experiment 6: Establishing System Backend Management Policies
Chapter 5: E-commerce Website Promotion
Experiment 1: Using Search Engines to Promote the "Dingdang" Website
Experiment 2: Logging into BBS to Promote the "Dingdang" Website
Experiment 3: Email Marketing to Promote the "Dingdang" Website
Experiment 4: Using Newsletters to Promote the "Dingdang" Website
Experiment 5: Creating a Banner Ad for the Website
Chapter 6: Comprehensive Examples
Experiment 1: Creating a Shopping Guide Page
Experiment 2: Implementing Customer Information Management
Experiment 3: Implementing Product Information Management
Experiment 4: Implementing Order Processing
Experiment 5: Testing and Publishing the Web Page
References