Character design

Author: Chen Yuanchuan
Publisher:
Publish Date: 2005-08-01
Features: Textbook for Visual Communication Design in Higher Art Institutions
This book introduces the historical evolution of Chinese character fonts and the origins and development of Chinese character graphics. It explores the period of integration and divergence between Chinese character graphics and fonts, analyzes the traditional aesthetic concepts of Chinese characters, and examines the influence of totem worship and the introduction of auspicious concepts into Chinese characters. The book also discusses the profound impact of Chinese character graphics on Chinese culture and people's lives. This textbook provides a detailed classification of the design of traditional Chinese character graphics, analyzes and discusses them with numerous examples, and explores the influence and integration of traditional art categories on Chinese character graphics. Building on the research of traditional Chinese character graphic systems, it effectively introduces modern Chinese creative research. The author summarizes several original training methods and proposes multiple research and training approaches for modern Chinese creative research. From the perspectives of teaching and professional design, the book systematically explores the background, principles, and practical methods of Chinese character design, illustrating the essence of Chinese character design with numerous case studies.
[Target Audience] This book can serve as a textbook and supplementary material for undergraduate visual communication programs in national education, as well as a reference for designers, planners, and enthusiasts in advertising and graphic design.