Advertising Tutorial (Second Edition)

Author: Cai Jiaqing
Publisher:
Publish Date: 2005-09-01
Features: This tutorial, with a background in disciplines such as marketing, design, and communication, systematically elaborates on the mechanisms and principles of advertising operations. Based on a combination of theory and practice, it comprehensively explores the integrated perspective and operational procedures of advertising planning, advertising design, and advertising communication through the vivid presentation of over 500 carefully selectednew advertising works. It forms a practical advertising textbook system centered on the main lines of advertising message source, advertising message processing, and advertising message dissemination.