Marketing

Author: Li Wei
Publisher:
Publish Date: 2005-08-01
Features: The hallmark of successful entrepreneurship is the successful realization of product sales. For a newly established enterprise, after developing a new product, how to successfully introduce it to the market becomes a crucial issue. This book is a marketing guide that explains how to successfully launch a new product into the market. From the perspective of an entrepreneur, it systematically introduces theories on establishing an entrepreneurial marketing organization, identifying entrepreneurial market opportunities, analyzing entrepreneurial markets, defining target entrepreneurial markets, formulating strategies and tactics for entering new entrepreneurial markets, overcoming obstacles in market entry, providing safeguards for market entry, and ensuring safety management during market entry and maintenance. This book can serve as a textbook for MBA, Business Administration, and Marketing undergraduate and graduate courses, as well as a training manual for marketing theorists, marketing instructors, and entrepreneurial business owners in society. The book covers theories on establishing an entrepreneurial marketing organization, identifying entrepreneurial market opportunities, analyzing entrepreneurial markets, defining target entrepreneurial markets, formulating strategies and tactics for entering new entrepreneurial markets, overcoming obstacles in market entry, providing safeguards for market entry, and ensuring safety management during market entry and maintenance.