Management statistics using Excel and SPSS as tools

Author: Zhang Jian Tong Sun Chang Yan
Publisher:
Publish Date: 2005-09-01
Features: The book features novel and comprehensive content, integrating Excel and SPS, two statistical analysis software tools, with statistical content to help readers solve practical business problems using statistical analysis tools. It is highly practical, providing detailed instructions on the specific operation methods of Excel and SPS statistical analysis software, teaching readers how to organize, analyze data, and interpret the results of data analysis. Case-based teaching, each chapter offers detailed cases, further explaining various statistical principles and methods in the field of management science through case analysis. The book relies on the most widely used Excel software and the most widely used SPSS statistical software in the social sciences as basic tools, combining specific cases to illustrate statistical principles and methods in management science. The integration of computer software is the book's greatest feature. Another major feature is its close connection to practice, with cases provided in each chapter to assist teaching. The book covers basic content such as data collection and organization, summarization of statistical data, probability basics, sampling distributions and parameter estimation, hypothesis testing, analysis of variance, orthogonal experimental design, and regression analysis. It also includes the basic content of multivariate statistical analysis, such as factor analysis, principal component analysis, cluster analysis, and discriminant analysis. The book can be used as a teaching material for undergraduate, master's, MBA, and engineering master's programs in economic management at universities and colleges, as well as a reference for various economic and management personnel.