Creativity Expansion Training: Group Training Manual

Author: (USA) Robert Epstein, Zhou Liqing, et al.
Publisher:
Publish Date: 2005-09-01
Features: "Creative Expansion Training" is not a book for the weak; it is a book that integrates scientific rigor, fun, and challenge. The structure of this book is very simple and clear. Chapter 1 and Chapter 2 mainly explain how to use this book and review some basic theoretical research on creativity. From Chapter 3 to Chapter 8, it gradually demonstrates exercises, telling you how to implement them according to your needs, followed by a summary of the exercises. Chapter 9 presents more advanced exercises and discusses the challenges we face when transforming original creative materials into useful market products, programs, and services—these things we call "innovation." At this point, we all conduct a psychological evaluation: how much effort is needed to create a market product or service. To address this, Chapter 9 proposes a method that simplifies the creative process by utilizing many of the techniques in this book. However, the key point of this book remains about creativity itself. Although methods can help us increase the quantity and quality of creative ideas, without creativity, there can be no innovation. Dr. Robert Epstein, the author of this book, graduated from Harvard University and is the founder of generative theory. He has combined his 20+ years of theoretical research and business consulting experience to write this group training manual for developing creativity. The book briefly introduces generative theory and designs more than 30 training projects around four strategies to enhance creativity: Capture, Challenge, Expand, and Environment. These projects are not only highly practical and operational but also fun and engaging, making them easy to motivate participants. They help improve the creativity of teams and individuals in a joyful atmosphere. This book is not only suitable for business organizations or training institutions to train employees but also for teachers to teach students. In fact, for anyone aspiring to develop their own creativity, this book is an excellent choice.