Media Industry Case Analysis

Author: Zhou Hongduo, Editor-in-Chief
Publisher:
Publish Date: 2005-08-01
Features: Currently, China's media industry is transitioning from traditional public institutions to an industrialized model, urgently needing the exchange and learning of experience among peers. This book compiles the research achievements of major projects from the Communication Economics Research Institute of China over the years. Using successful industrial units in China's newspaper and broadcasting industries as case studies, it comprehensively analyzes their successful experiences and the challenges they face. It provides valuable reference models for media management personnel and serves as a case textbook for media students and teachers.