Fashion Marketing

Author: Zhao Ping (Editor)
Publisher:
Publish Date: 2005-08-01
Features: In the new business environment and fierce market competition, the apparel industry and enterprises increasingly need comprehensive talents who possess both apparel expertise and knowledge of marketing theories and methods. To meet the demand for apparel marketing professionals in the industry and market development, this textbook "Textbook of Apparel Marketing" has been compiled. Based on the fundamental concepts and theories of marketing, combined with the current market status, characteristics, and successful cases of the apparel industry, this textbook systematically elaborates on the general theories and methods of apparel marketing management. It is primarily intended for undergraduate students of apparel majors in apparel colleges and universities for teaching and reference, and can also serve as a reference book for graduate students. Additionally, it can be used as a reference for marketing and management personnel in apparel enterprises.