Business negotiation

Author: Song Xianzhuo, Editor-in-Chief
Publisher:
Publish Date: 2005-03-01
Features: This book systematically and comprehensively elaborates on the essential elements and fundamental principles of business negotiation, the general procedures, main methods, strategies, and techniques of business negotiation, the negotiation of economic contracts, breaking business negotiation deadlocks, cross-cultural business negotiation, risk avoidance in business negotiation, and etiquette and courtesy in business negotiation. Each chapter includes selected exercises and cases to help readers review and consolidate their knowledge. The main features of this book are systematic, practical, and concise. Many of the negotiation practices in this book are based on the author's personal experiences. At the same time, the book references the required teaching hours for compulsory and elective courses for university undergraduates (or diploma students) and strives for brevity and clarity in content selection and chapter arrangement. This book is designed as a textbook to meet the teaching needs of undergraduate business and economics majors (suitable for 54–72 teaching hours). It can be selectively used by students in correspondence courses, higher vocational and technical colleges, and universities (or diploma programs) in related fields of business and economics. It can also serve as a reference for business professionals.