Secrets of Chain Store Management

Author: Peng Juncheng
Publisher:
Publish Date: 2003-01-01
Features: An expanding chain or franchise business must possess some highly creative brands or be able to provide exceptional services to carve out a niche in the competitive market. As most entrepreneurs agree, regardless of the industry, if one wishes to engage in chain development, thorough understanding and comprehensive evaluation of all aspects are essential. Once the models for assets, technology, human resources, and business philosophy are fully prepared, success will naturally follow. This book provides an extremely detailed introduction to the operational foundations of chain stores and various technical requirements, covering all aspects, big or small, that an operator might need. It allows business owners to draw inspiration from others' failures and experiences, and in the final chapter, it elaborates on currently successful chain business systems within the province. The author spent one year and three months compiling a statistical survey questionnaire, which is provided for reference. As there are few books on chain enterprises in the province, this book was written with great anticipation from readers, and there may be some shortcomings. We sincerely appreciate any corrections you may send us.