HBR Essentials--Strategy for Corporate Growth

Author: George G. Stalk Jr.
Publisher:
Publish Date: 1999-12-01
Features: In the increasingly fierce market competition, how can enterprises survive and develop? Why can some enterprises, after enduring trials, maintain victory for hundreds of years, while the lifespan of ordinary enterprises does not exceed 20 years? Why do some enterprises stand out from the competition, while others decline, go bankrupt, and collapse? This book reveals the secret through vivid examples of successful or failed companies like Chrysler and Concorde, providing concise analysis to tell you about the right corporate growth strategy.