Layout design

Author: Yang Min
Publisher:
Publish Date: 2005-09-01
Features: This book focuses on introducing the basic concepts, principles, criteria, and techniques of modern advertising design, striving to present the most contemporary and inspiring theories and techniques in modern advertising design to the dedicated students preparing to commit to the art of advertising design. It aims to benefit their growth and contribute to the advancement of design art education, fulfilling the author's original intention of writing this book. Modern advertising design is a visual communication art that primarily relies on imagery as the appeal factor, using successful and typical design examples to elaborate on and support the arguments in the book. This is also the key point the author adhered to during the compilation, aiming to vividly showcase the current state of creative thinking and expressive techniques. At the same time, the over 200 excellent advertising masterpieces in the book can provide readers with models for appreciation, learning, and reference. To keep pace with the times and better meet the needs of advertising design teaching and self-study readers, the book underwent a revision in October 2000. Taking this opportunity for a comprehensive revision of the series, the author made further substantial revisions based on the original structure of the book, with the hope of better meeting the readers' needs.