Business English Reading (Part 1)

Author: Foreign Trade University of China Press
Publisher:
Publish Date: 2005-07-01
Features: This set of books is divided into two volumes, covering eight business topics, all written in English. Each article consists of three parts: (1) Article introduction; (2) Reading appreciation; (3) Annotations and explanations. It forms a self-contained system. It aims to introduce new knowledge, developments, and concepts in a specific field of business. The central title for each business topic is:
—Managing into the 21st Century
—Managing into the 21st Communications
—Enhancing Business Communications
—Doing Business Across Borders
—Working Through Cultural Diversities
—Living in the Vibrant World of Advertising
—Letting Figures Talk in the World of Finance
—The Art of Marketing: Sense and Sensitivity
—Living and Surviving Under the Law
The positioning and features of this set of readers are designed specifically for third- and fourth-year English majors in universities, serving as supplementary reading materials for English extensive reading courses. It can be completed within two years. It can also be used as reading materials for undergraduate and graduate students in Business English programs, as well as for advanced business English courses in MBA programs. Additionally, it is an ideal reading material for overseas business training, overseas degree study training, and corporate business English training. Candidates preparing for the BEC exam, business professional qualification exams, and other business-related overseas exams can also use this book as a systematic supplement to business knowledge and to improve their language reading skills. Students below or above undergraduate level, as well as English enthusiasts already engaged in business work, can also read this set of books.
The features of this series are:
—The language is simple and easy to understand, covering all necessary vocabulary for business English;
—The content is rich and interesting, including all aspects of the business field;
—The authors combine business knowledge, language expertise, and practical experience in teaching theory and practice;
—A double-edged sword, accumulating strength for future success. Learning both language and business.