Author: Peng Shaozhong
Publisher:
Publish Date: 2005-01-01
Features: The Law of Games, the Golden Rule of Business! The only Chinese book on corporate survival games so far! The way of games: the good at winning do not contend, the good at contending do not fight, the good at fighting do not lose, the good at losing do not get into chaos. To be a cultured person in modern society, you must have a general understanding of game theory. — Paul Samuelson, renowned economist and Nobel laureate in Economics
Decision-making problems often involve facing highly complex and uncertain situations, requiring decisive and wise strategies, especially when dealing with passive and unfavorable circumstances, where proactive and effective solutions are needed. Therefore, decision-making problems are often highly challenging, even beyond the scope of traditional precise teaching and economic methods, leading some to call it an art. In tackling this, the ancient yet young discipline of game theory and a fuzzy teaching method can provide many useful insights and precise, effective approaches.
The effectiveness of game theory lies in its ability to handle complex and uncertain factors by fuzzifying, differentiating, and probabilizing complex problems, thereby deducing and abstracting them into fundamental simple problems and basic principles, leading to accurate conclusions and solutions. Based on this method, this book deduces and abstracts several perplexing, complex, and highly challenging decision-making problems in corporate competition and cooperation into fundamental simple problems and basic principles, offering easy-to-understand analyses and answers.
Game theory often employs advanced mathematics, limiting its communication to academic circles. In contrast, this book uses plain language, making it accessible to individuals with high school education. This is a prominent advantage of the book.
The main issues studied in this book are strategies in corporate competition and cooperation, strategic responses, and the stability of strategic responses and performance outcomes.
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