Communication enterprise management

Author: Wang Liangyuan, Chu Chengxiang, Yin Qun
Publisher:
Publish Date: 2005-08-30
Features: This book is based on the practical needs of modern enterprise management and combines the characteristics of telecommunication communication enterprises to comprehensively and systematically elaborate on the principles, concepts, functions, methods, and applications of communication enterprise management. The book is divided into 12 chapters: Enterprise and Enterprise Management, Enterprise Strategic Management, Enterprise Production Management, Enterprise Quality Management, Enterprise Information Management, Human Resource Management, Enterprise Financial Management, Enterprise Material and Equipment Management, Marketing, Techno-Economic Analysis, Enterprise Innovation and Enterprise Management Transformation, and Telecommunications in the Modern Economy. This book is written as a teaching material for students majoring in economics and management or communication technology in postal and telecommunications universities. It can also serve as a training manual for telecommunication enterprises and a review guide for those preparing to take the postgraduate entrance examination for the Master's program in Enterprise Management at Nanjing University of Posts and Telecommunications.