Business Communication - Language, Documents, Practice (Bilingual Chinese-English Textbook)

Author: Liu Yanyi / Wang Yanxi (editors)
Publisher:
Publish Date: 2005-09-01
Features: This book, written in both Chinese and English, introduces fundamental theories, methods, and techniques for oral and written communication in business activities, as well as key considerations. The book consists of ten chapters, covering topics such as public relations, research and planning, commercial advertising, negotiation, documents and reports, business contracts, conferences and exhibitions, employment and recruitment, and multimedia and the internet. Each chapter is divided into three parts: background knowledge, oral communication, and written correspondence. These sections include situational dialogues, case studies and analyses, annotations of key terms, and practical exercises. The book aims to provide comprehensive, practical, and engaging content with strong guidance, readability, and applicability. With language skills essential for international business as the warp and specific scenarios of various business activities as the weft, this book offers readers a language-standardized, focused, innovative, and highly communicative learning resource with a modern touch.