Management Tutorial

Author: Zhang Min
Publisher:
Publish Date: 2005-08-01
Features: This book is one of the "National Higher Vocational and Specialized College Financial and Management Planning Textbooks for the 21st Century." It systematically introduces the basic principles and methods of management. The book is divided into 12 chapters, covering main topics such as: Introduction to Management, The Development of Management Theories, Basic Principles and Methods of Management, Leadership, Decision-Making, Planning, Organizing, Communication, Motivation, Control, Corporate Culture, and Management Innovation. In line with the practicality and operability requirements of higher vocational education, the content selection and arrangement of the book strive to reflect the applied characteristics of higher vocational education. The writing method adopts a structure system of "Learning Objectives, Textbook Content, Easy-to-understand, Stepping into Management, and Problems and Reflections," emphasizing case-based teaching and practical problems and reflections. The book is well-organized, concise, and easy to understand, making it suitable for management courses in higher vocational and specialized colleges, as well as a reference for self-learners.