Tourism Studies Textbook: 21st Century Economics and Management Textbooks · Tourism Management Series

Author: Li Guanyao
Publisher:
Publish Date: 2005-08-01
Features: As a professional basic course textbook for tourism majors, this book's primary task is to elucidate the characteristics and essence of tourism, revealing the relationship between tourism activities and the development of social politics, economy, and culture; the basic elements of tourism activities and their interrelationships; the characteristics, structure, organization, and socio-economic role of the tourism industry; the social, economic, and cultural impacts of tourism activities; and the significance of tourism organizations and tourism policies. This book explores the general laws of tourism activities, serving as a comprehensive summary of tourism professional theory and methods, and holds universal guiding significance for various branches of tourism studies and specialized courses. During the writing process, the book adheres to the scientificity and innovation of textbook content, incorporating the advantages of international MBA and MPA textbooks in its format to better achieve unity between content and form. This book can serve as a textbook for undergraduate students of tourism and management majors in higher education institutions, a training textbook and business reference for middle and senior management personnel in tourism enterprises, and a reference book for professionals passionate about tourism.