Strategic Management (Bilingual Edition · 6th Edition)

Author: (English) Johnson / (English) Scholes / Chen Min / Wang Jun, etc.
Publisher:
Publish Date: 2005-08-01
Features: This top-selling strategic management textbook in Europe, with cumulative sales of 500,000 copies, creatively integrates cutting-edge research findings in related fields with traditional theoretical perspectives using three complementary perspectives (design perspective, experiential perspective, and creative perspective). It keeps pace with the times, presenting seemingly profound and dry theories in an organized manner to readers through numerous relevant examples. Moreover, the book stands out with its broad vision, forward-thinking exploration, and deeply insightful thoughts, making it the preferred textbook for strategic management courses at the MBA level. The innovative "bilingual teaching edition" model by People's Post and Telecommunications Press, New Curve Company, better meets the needs of bilingual teaching in universities across the country.