Introduction to E-commerce

Author: Qijun Miao
Publisher:
Publish Date: 2005-08-01
Features: During the writing process of this book, we extensively referred to and drew inspiration from new perspectives in the domestic and international e-commerce industry, as well as the skill requirements for the National E-commerce Technician examination. While ensuring that the theoretical knowledge is sufficient, we have increased the practical guidance content to enhance students' analytical and application skills. Each chapter is accompanied by thought questions, experiments, and discussion topics to strengthen students' application, analytical, and self-learning abilities online during teaching. The book is innovative, richly illustrated, concise, easy to understand, and highly practical, making it suitable as a teaching material for e-commerce courses in higher vocational and technical colleges. At the same time, it can also serve as a training textbook or reference book for individuals who need to understand e-commerce knowledge, those preparing to work in e-commerce, or those preparing to take the E-commerce Technician examination. In the process of writing, we deeply realized that in today's rapidly developing e-commerce industry, on one hand, the advancement of practice urgently requires theoretical innovation and the cultivation of a large number of talents trained by innovative theories; on the other hand, theoretical research often lags behind the progress of practice, with practice far outpacing theory.