Investment Psychology

Author: Lu Jianqing et al.
Publisher:
Publication Date: 2001-09-01
Features: Investment psychology is an emerging interdisciplinary field whose theoretical foundation comes not only from various theories in economic psychology such as utility, uncertainty, game theory, and welfare but is more directly related to attitudes, expectations, risk theory, and investment psychology and behavior. On one hand, this book introduces basic concepts of investment from an economic perspective, diversified investments of different subjects, especially the connotation, functions, and characteristics of investment in financial markets, securities markets, and real estate markets. On the other hand, it provides an in-depth analysis from a psychological perspective of individual investor psychology such as stock market illusions, stock market memory, stock market complexes, and investment decision-making; elaborates on investors' behavior, needs, and motivations, as well as the strategies, techniques, and self-regulation they should adopt when encountering obstacles and setbacks in investment psychology and behavior; and dissects the group psychology of investors such as public sentiment, stock market rumors, and herd behavior. Based on practicality, this book focuses on the psychology and behavior of securities investors, their psychological qualities, as well as the psychology and behavior of investment in real estate markets, using numerous case studies as examples in the analysis. At the end of each chapter, there are appendices titled "Content Summary" and "Reflection and Exploration."