Successful marketing

Author: Dale Carnegie
Publisher:
Publish Date: 2002-12-01
Features: This book has become a world-class classic textbook for Dale Carnegie's marketing training. The six marketing secrets revealed in it will benefit you immensely—thorough pre-sales preparation lies in mastering product knowledge and customer needs; creating a harmonious atmosphere lies in carefully designing the opening; stimulating customer interest lies in honestly introducing the benefits brought by the product; providing the best answers lies in using sufficient facts to prove that the product can indeed bring benefits; completing the transaction lies in carefully considering the various purchase reasons of customers.