The 9 Lessons of a Marketing Master

Author: Wen Guang
Publisher:
Publish Date: 2005-08-01
Features: Listen to the wisdom of masters and enter the of excellent management! Kotler, Trout, Schultz, Reevs, the world's top marketing experts personally teach, fully revealing the secrets of modern marketing technology. From this book, you can gain the following insights: marketing winning secrets, marketing positioning, integrated marketing communication, USP technology, customer management, marketing management technology, marketing performance evaluation, marketing war, marketing revolution.