Media Literacy Theory

Author: Chen Xianyuan
Publisher:
Publish Date: 2005-08-01
Features: This book argues that the changes in the mass media ecosystem during China's social transformation period highlight the importance of improving the media literacy of the Chinese public. It defines the research scope of mass media literacy in a relatively strict manner, reveals the intrinsic meaning of mass media literacy, identifies several factors that constitute mass media literacy, and analyzes the current state of media literacy among various sectors of Chinese society. Based on this, it proposes the issue of reshaping China's mass media literacy. This book is suitable for readers in the fields of media academia, media practice, theory, education, and publicity departments. It can also be read by students majoring in journalism and communication in universities, as well as individuals from various sectors who are interested in China's journalism and communication industry.