Information dissemination -- an infinite journey through time and space

Author: Bai Quangui
Publisher:
Publish Date: 2003-01-01
Features: This book aims to utilize the basic theories of communication studies, employing accessible and fluent language, to introduce as comprehensively as possible the fundamental meaning of information communication, the basic processes and structures of information communication, information communication media, the main types of information communication, and issues related to the effects of information communication. The goal is to enable readers to form a more complete and profound understanding of information communication. The book includes the following content: The burgeoning field of information studies—Information Communication; The starting point and endpoint of information communication—Communicator and Audience; The bridge and link of information communication—Information Communication Media; Self-communication of information—Information Internal Communication; Communication between individuals—Information Interpersonal Communication; Intra-group communication—Information Organizational Communication; The main form of information communication—Mass Communication; From the Bullet Theory to the Spiral of Silence—Information Communication Effects; Heading towards the Internet—The Information Age and Information Communication.