Champion: The Engine for Success

Author: Yang Youzhong
Publisher:
Publish Date: 2005-08-01
Features: A must-read book that brings you a brand-new concept, an invaluable book that promotes profitable growth for businesses. The difference between ordinary companies and successful enterprises lies in this: successful enterprises define the entire value chain based on demand, while ordinary companies define it solely based on products. This fundamental difference directly leads to the operational model of ordinary companies: packaging an innovative product into a concept, then using mass communication methods to promote the concept, and laying out products extensively in channels, assuming that a portion of consumers who value innovation will eventually buy the product. This has created the current reality for many companies: inventory marketing while being unable to break through. How do successful enterprises do it? This is what "Winning the Crown - The Engine to Success" aims to explain.