Travel E-commerce Theory and Practice

Author: Wu Ning / Yang Luming
Publisher:
Publish Date: 2003-04-16
Features: This book is the first comprehensive monograph in China systematically exploring tourism e-commerce. The first part provides a general and macro analysis. After giving a panoramic introduction to the application of e-commerce in the global tourism industry today, it conducts a theoretical analysis of the inevitable foundation for the development of tourism e-commerce based on the characteristics of the tourism industry. Subsequently, it uses rich and detailed statistical analysis materials to elaborate on the history, current status, and trends of domestic and international tourism e-commerce development, as well as the industrial transformation forces brought about by the development of tourism e-commerce. The second and third parts focus on applications and practices. They introduce the destination e-commerce system planning for tourism management/marketing institutions and the e-commerce application strategies for small and medium-sized tourism enterprises, targeting the two most important types of e-commerce application entities in the tourism industry. The book is equipped with a large number of data, diagrams, and tables, and provides examples of e-commerce system planning, design, and presentation at various levels, including tourism destinations, hotels, travel agencies, and tourism attraction operators. It is a book with theoretical depth, leading research, strong operationality, and rich visuals. It is suitable for tourism administrative departments at all levels, tourism enterprises, tourism colleges, and universities engaged in tourism planning, management, operation, and teaching and scientific research. It is also an ideal reference book for undergraduate and above students in tourism majors to understand tourism e-commerce.