Practical Chinese Television--Market-oriented Operations of Television Media in the 21st Century

Author: None
Publisher:
Publish Date: 2003-01-01
Features: This book starts from the practical operation of television media, aiming at the needs of television media management, and introduces in detail and comprehensively many practical and useful operational methods and approaches. Such as financial management in television media management, investment project evaluation and performance analysis in television media management, etc.