Author: Philip Kotler, Xie Yanjun
Publisher:
Publish Date: 2002-03-09
Features: This book involves research findings from many other disciplines—such as economics, behavioral science, and modern management theory—including some principles and concepts. However, this book adopts a practical, marketing management research approach. Many concepts are applied through numerous case studies, which illustrate how well-known and lesser-known companies assess and solve their marketing problems.
Travel Marketing (Second Edition)
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