Introduction to Cultural Communication Studies

Author: Zhou Hongduo
Publisher:
Publish Date: 2005-08-01
Features: Cultural communication studies are one of the core disciplines of applied communication studies. It starts from the foundation and background of culture and cultural communication, employs comparative methods, and provides a detailed analysis of the specific content and strategies of material cultural communication and spiritual cultural communication. At the same time, it analyzes the role that media should play in cultural communication and how it should function. A prominent feature of this book is the use of case studies to illustrate the techniques of cultural communication and introduce many experiences that can be referenced. This book can serve as a textbook for students majoring in journalism and communication at universities and colleges, as well as an important reference book for researchers and teachers in this discipline and media operators.