Introduction to the Communication of Applications

Author: Zhou Hongduo
Publisher:
Publish Date: 2005-08-01
Features: This book starts from the overall perspective of human communication business and comprehensively and systematically discusses core issues of applied communication studies, such as the image of communicators and its shaping, the use of communication media, the application of communication models, the judgment of communication effects, and the operation and management of communication activities. It has strong practicality and operability. The book is easy to understand, facilitating both learning and application, making it suitable as a textbook for students of journalism and communication at universities. At the same time, it serves as an important reference for information industry workers, theoretical researchers, and teachers.