History Outline of Application Dissemination

Author: Zhou Hongduo
Publisher:
Publish Date: 2005-08-01
Features: Based on the principle of combining history and theory, this book provides a detailed analysis of the establishment process of early applied communication theories, the development history of applied communication theories in the early 20th century, and the background of the formation of the communication effects theory framework in the mid-20th century. It also introduces the major Western communication schools and the formation processes of their representative communication theories, as well as the history and schools of Chinese applied communication studies. This book can serve as a textbook for students majoring in journalism and communication at universities, and it is also an important reference for researchers, teachers, and media operators in this field.