Enterprise Resource Development Planning

Author: Bai Renchun, Guo Hongling, Liu Ping (editors)
Publisher:
Publish Date: 2005-08-01
Features: Enterprise resource development planning is based on the long-term strategic design of the enterprise or the resource requirements of project operations as its fundamental goal. It is a comprehensive process that achieves the goal through various activities such as strategy design, strategy evaluation, and selection. The content of this book mainly includes four parts: Part one first focuses on the understanding of enterprise resources, capabilities, strengths, and competitive strategies, followed by an introduction to the basic issues of enterprise resource development planning, including self-assessment of enterprise resources, capabilities, and strengths, the understanding of enterprise strategy planning, and the basic analysis of enterprise resource development planning. Part two discusses the cumulative development strategies for single enterprise resources, mainly including the planning of enterprise human resources, technical resources, information resources, brand resources, and cultural resources. Part three covers the integrated planning of enterprise resources, including the development and application of enterprise management resources, the concentration of enterprise resources, the implementation of horizontal strategies, the acquisition of business relevance, and the planning of enterprise restructuring. The final part focuses on the strategies for acquiring and utilizing enterprise market resources, including franchise planning, venture operation planning, virtual operation planning, and customer resource development planning.