Management Innovation: Twenty-Three Lectures (Volumes 1 and 2)

Author: Zhou Jingqin
Publisher:
Publish Date: 2005-08-01
Features: The Twenty-Three Lectures on Management Innovation compiles the latest developments in modern business management theory. The book presents management-related theories in the form of lectures, systematically explaining their historical background, connotations, application conditions, and mechanisms of action. Through case studies, it extracts the theoretical significance and practical value of specific topics. Management—as the various activities and processes by which managers utilize resources and methods in changing objective environments to achieve specified goals—both follows scientific principles and involves artistic application. Here, the author hopes to organically and skillfully integrate these two aspects through systematic lecture design and vivid content. Most of the topics collected in this book have been taught in the institute's advanced executive management training programs, seminars, or other training sessions. When selecting topics, the primary focus was to fully reflect and embody the cutting-edge achievements of contemporary management theory and their practical applications in business management. Additionally, the selection considered the actual learning and training needs of training participants and business managers. Therefore, the book exhibits systematicity, cutting-edgeness, and practicality in introducing the latest business management models, concepts, methods, and skills.