Path to Success: Intermediate Business Chinese Case Study and Teaching Materials

Author: Yuan Fangyuan
Publisher:
Publish Date: 2005-08-01
Features: This book is designed for intermediate to advanced learners who have studied Chinese for two to three years in regular universities or possess equivalent Chinese proficiency. It employs a case study approach to motivate students to use Chinese for communication by listening to, speaking, reading, and writing about specific, real-life cases. Through discussion and analysis, students naturally or under teacher guidance use the Chinese vocabulary, sentence structures, and relevant business terms they have learned, comprehensively improving their Chinese skills while increasing their interest in China's economy and culture. This textbook is intended for intermediate to advanced learners with a certain level of Chinese proficiency. It adopts a case study approach, encouraging students to listen to, speak, read, and write about specific, real-life cases to spark their enthusiasm for using Chinese for communication. During discussions and analysis, students naturally or with teacher guidance use the Chinese vocabulary, sentence structures, and relevant business terms they have learned, comprehensively improving their Chinese skills while enhancing their understanding and interest in China's economy, culture, and market. Divided into two parts with a total of ten units, the upper part consists of six units that present classic cases of six multinational companies adjusting their strategies based on China's market conditions and developing their operations in China. The lower part includes four units that feature typical cases of four renowned Chinese enterprises entering the global market amid the dual challenges of a large influx of multinational companies into China and anti-dumping investigations against Chinese exports. Each unit is composed of pre-class warm-up activities, main texts, vocabulary lists, comprehensive exercises, and additional knowledge. The exercises include a large number of language practice questions and integrated application exercises, providing learners with more and better opportunities for language training and usage.