From PR Newbie to PR Pro

Author: (Singapore) Melin Lwin M.)
Publisher:
Publish Date: 2005-08-01
Features: A practical textbook for public relations onboarding training. Key knowledge points + industry skills + industry background + career advice + insights from seasoned professionals. Interprets every detail of the public relations field. What is public relations as an industry? What is the career development path in the field of public relations? How to measure the effectiveness of a public relations plan? Which public relations plan is effective? How to find a job in the public relations field? What insights do seasoned marketers have about public relations business? "From Public Relations Newbie to Expert" is a book that comprehensively addresses the above questions. The book is well-written, rich in case studies, and illustrated, covering five aspects: key knowledge points, industry skills, industry background, career advice, and insights from seasoned professionals, to tell readers the knowledge they must possess to enter the public relations field.