From Advertising Newbie to Advertising Expert

Author: (Singapore) Lwin.M
Publisher:
Publish Date: 2005-08-01
Features: What kind of industry is advertising? How to test the effectiveness of an advertising plan? Which advertising plan is effective? What is the career development path of an individual in an advertising agency? How to find a job in an advertising agency? What insights do senior advertising professionals have about the advertising business? "From Advertising Newbie to Advertising Pro" is a book that comprehensively addresses the above questions. The book is well-written, rich in case studies, and visually engaging, covering five aspects: key knowledge points, industry skills, industry background, career advice, and insights from experienced professionals, to guide readers through the knowledge required to enter the advertising field.