Desert Law -- 107 Unconventional Marketing Secrets

Author: Zhao Ding
Publisher:
Publish Date: 2003-01-01
Features: A reporter asked, "Mr. Girard, does the success of marketing mainly depend on the external environment or the marketer themselves?" Girard said, "Of course, it depends on the marketer. As long as one takes the right actions, they can change the environment, turn adversity around, and shift from being passive to being proactive." The reporter thought for a moment and cunningly asked, "If that's the case, let's imagine that you are trapped in a vast desert with nothing on you. What actions could you still take?" Girard smiled and said, "In such a situation, as long as a caravan of camels passes by me, I can sell the sand to them and exchange what I need to get out of the desert."