The battle is before the sales

Author: Lin Shaobo
Publisher:
Publish Date: 2005-05-01
Features:
Stay ahead of the competition with effective methods—adapt randomly before the sale, and leave your rivals far behind before the decisive battle!
Marketing is not about sales; sales are just the tip of the marketing iceberg. A skilled chess player can calculate 20 moves ahead, and the outcome is often determined before the game even begins. Sales is the same. As the saying goes, "The true art lies beyond the poem," and focusing solely on sales figures will not lead to success. Businesses must invest in areas beyond sales. So, what are these "skills beyond sales," and how can they be enhanced? This book delves into these topics in depth.
A skilled chess player can calculate 20 moves ahead, and the outcome is often determined before the game even begins. Sales is the same. As the saying goes, "The true art lies beyond the poem," and focusing solely on sales figures will not lead to success. Businesses must invest in areas beyond sales. So, what are these "skills beyond sales," and how can they be enhanced? This book delves into these topics in depth.
Additionally, the books a marketing philosophy of "change." Since times are evolving and customer psychological profiles are shifting, marketing strategies must adapt accordingly. By absorbing the insights of international masters while incorporating localized elements, this book presents advanced and effective sales concepts.
This comprehensive and innovative read is sure to help you excel in the vast market.