Travel Marketing

Author: Victor Middleton
Publisher:
Publish Date: 2003-01-28
Features: This book is one of the authoritative academic works that systematically discusses tourism marketing. It combines the fundamental principles of marketing with specific practices in the tourism industry. Based on an analysis of the characteristics of tourism demand and supply, the book explores the general principles and methods of marketing conducted by various types of tourism organizations. Additionally, it provides detailed discussions on the marketing characteristics of important sectors in the tourism industry, such as hotels, travel agencies, transportation companies, and attractions, proposing applicable and actionable strategies for each. The book is rich in case studies, covering a wide range of topics. In addition to illustrative examples in each chapter, the sixth section comprehensively introduces seven relatively recent marketing cases.