How to Develop Company Strategy

Author: (Rui) Glinin
Publisher:
Publish Date: 2005-08-01
Features: This book aims to develop company strategic plans using effective methods and scientific operational procedures! Formulating or rebuilding a clear strategy largely depends on the organization's leaders. The core task of top management should be to formulate strategy. — World strategic management master Michael Porter
A company's strategy determines how the company will conduct its business in the future. It defines the target market position and competitive advantages the company must establish and maintain over the next few years. — Dean, Professor Emeritus, and Doctoral Supervisor of the University of Fribourg School of Management, Switzerland, Rudolf Glinin
A company's strategy determines its future direction. Corporate strategy not only indicates the company's target market positioning in the coming years but also highlights its main competitive advantages in terms of market offerings and resources. Developing a company's future strategy is a significant and complex task, which is also the core content of this book. After briefly introducing the formulation of corporate strategic plans, we elaborate on all the steps that determine the future strategy. The process of strategic planning is divided into seven steps, each of which is detailed in this book with specific suggestions and illustrated with concrete examples.