Ignite marketing creativity

Author: Xu Changtian
Publisher:
Publish Date: 2005-08-01
Features: In this explosive new era of 21st-century global competition, the special tactics of corporate marketing are the integrated combat power of global marketing strategies and global management. Therefore, top marketing experts must possess the decisive skills of marketing planning and market strategy to master the "winning strategy" and thereby enhance the marketing performance of enterprises. Without marketing strategy planning, there is no corporate marketing or market survival space. Thus, the decisive key to successful corporate market marketing lies in the comprehensive market and combat strategy of marketing planning. In the strategic thinking model of marketing planning, it is essential to strengthen "creativity" and make correct judgments with keen market analysis to formulate combat strategies for market dominance, thereby achieving a marketing victory with overall planning and decisive power. The author has been teaching marketing planning and marketing management in universities, the corporate world, and management consulting companies for many years and deeply understands that marketing planning must focus on "practical strategy" and "case studies." Therefore, this book integrates the author's teaching materials, speeches, slides, and computer diskettes over the years and adds many new practical marketing strategies and marketing planning cases from domestic and international enterprises personally guided by the author to serve the readers.
Author Bio: Xu Changtian is currently the President of the Asia-Pacific Management College, the Chairman of Walen Technology Co., Ltd., the CEO of Asia-Pacific Economic and Trade International Marketing Co., Ltd., the Chairman of Fortune International Management Consulting Co., Ltd., and the General Manager of Hamilton International Financial Management Consulting Co., Ltd. Education: PhD in Business Administration from the University of California, USA