E-commerce Standard Tutorial

Author: Huang Fei
Publisher:
Publish Date: 2005-08-01
Features: The National Information Technology Application Technology Qualification Certification Examination is an accreditation program launched for the social sciences and schools, aligned with international standards and recognized by multiple international authoritative institutions. Holders of the National Information Technology Application Technology Qualification Certificate demonstrate their capabilities in computer application and information technology at the corresponding level and are widely recognized by society and the industry. This book is compiled according to the specifications of the "National Information Technology Application Technology Qualification Certification Examination." Starting from the basic principles of e-commerce and combining its practical applications, it introduces the standard technologies of e-commerce in an accessible manner, enabling readers to fully utilize existing network resources and quickly grasp the essence of e-commerce standard technologies. The main content includes the basic concepts of e-commerce, e-commerce networks and marketing, e-commerce payment, e-commerce and logistics management, the hierarchical structure of e-commerce websites, e-commerce web page design and creation, VBScript programming fundamentals, ASP programming fundamentals, business database access technology, and business database programming. The book is accompanied by exercises and e-commerce case studies, illustrated with visuals, highly practical, and operationally strong. It can serve as a textbook for senior undergraduate students taking "E-commerce" courses, as well as a training or self-study material for engineering technicians engaged in business marketing and website construction, and for individuals in various sectors seeking continuing education. The book is accompanied by a companion CD-ROM.