Newly Edited Introduction to E-commerce

Author: Lu Guozhi
Publisher:
Publish Date: 2005-07-01
Features: This book is one of the core textbooks for the "21st Century E-commerce Professional Curriculum Series." The structure of the book is as follows: Chapter 1 covers an overview of e-commerce, Chapter 2 discusses the fundamentals of e-commerce technology, Chapter 3 covers e-commerce security, Chapter 4 focuses on online payment in e-commerce, Chapter 5 explores the network economy, Chapter 6 covers network marketing, Chapter 7 discusses e-commerce logistics, Chapter 8 addresses legal issues and taxation in e-commerce, Chapter 9 covers e-commerce solutions, and Chapter 10 discusses the development and prospects of e-commerce. This book is suitable as a textbook for undergraduate and graduate students in e-commerce, MBA students, master's and senior undergraduate students in economics and management majors; it is also suitable for e-commerce professionals and can serve as supplementary material for e-commerce certification.