Multinational Company's China Strategy

Author: Fu Dingwei, Mao Xiaoming, Dai Bo (editors)
Publisher:
Publish Date: 2002-10-01
Features: With China's entry into the WTO, multinational corporations are vying to direct more of their attention to the rapidly growing Chinese mainland, while some visionary leaders have already seized the opportunity to launch large-scale expansion strategies in China. This book draws on typical cases from well-known multinational corporations to depict the successes and failures of their Chinese strategies. Compiling the (essence) content of "21st Century Business Journal," the book reorganizes and refines it to create the concept of "China Trends." Through the keen and incisive writing of the editors and reporters, it offers an in-depth statement and reflection, striving to approach the authentic picture of various social strata during China's 20 years of reform and opening-up in a multi-dimensional, multi-level, and positioned manner. This aims to provide a realistic solution to the deep-rooted social conflicts and interest disputes. The articles primarily come from "21st Century Management," "21st Century IT," "21st Century Finance," and "21st Century Review."