Modern enterprise management theory, methods, and techniques

Author: Yan Jianyuan Miao Jingyi
Publisher:
Publish Date: 2004-08-12
Features: With the emergence of the knowledge economy, corporate management worldwide is undergoing another transformation. Chinese enterprises are also embracing a new era of management. Following China's entry into the WTO, both the internal and external environments of enterprises have undergone significant changes, acquiring entirely new content that demands fresh approaches. In the face of fierce competition and challenges, traditional management methods can no longer meet the demands of the current situation. Enterprises urgently need to introduce modern management theories and models, learn modern management concepts and methods, and master modern management techniques and tools. To meet the needs of this transformation, we have compiled this book, which combines theoretical introductions of modern enterprise management techniques, methods, and practical knowledge, offering readers a practical guide.