Travel Public Relations Theory and Practice

Author: Xiaoqing Liao (Editor-in-Chief)
Publisher:
Publish Date: 2004-09-24
Features: This book is one of the unified teaching materials for tourism management majors in higher education. The entire book consists of nine chapters, respectively delving into the introduction, the emergence and development of tourism public relations, the working objects of tourism public relations, the working functions of tourism public relations, the working methods of tourism public relations, the working procedures of tourism public relations, the organization and personnel of tourism public relations, practical applications of tourism public relations, and the etiquette of tourism public relations. The book is grounded in the fundamental principles of public relations, combining with the public relations issues that must be addressed in the development process of China's tourism industry. It integrates theory with practice, aiming to provide systematic theoretical guidance for the practice of tourism public relations in China. In addition to serving as a textbook for tourism majors in higher education institutions, this book can also be used as a professional teaching material for tourism vocational education, tourism industry training, and as a reference for tourism industry management personnel at all levels.